The Sears Wish Book.  This was one piece of literature that every kid did not mind going through.  This thing had everything you could imagine.  GI Joe, Tinker Toys, Big Wheels, Barbies, and Poodle Radios.  I remember spending hours going through the catalog.

When it came to toys, the Sears Wish Book was the ultimate authority.  I have scanned some pages of a 1976 Wish Book.  The pages are sorted by gender and there are even some things for the family..

This catalog is a Canadian catalog.  I bought it on Ebay but did not realize it was Canadian until I received it.  I knew something was different about this catalog (from the one I received as a kid in Houston, Texas) when I saw the ice skates, hockey gear, and giant down parkas.  

The prices had me a bit baffled, so I checked the exchange rate and was surprised to see that in 1976 the Canadian to US dollar exchange rates were nearly at par with one another.  

As you browse the pages look for the icon.  This indicates that there is audio from past TV commercials that go with items on the page.  Thanks to David B. Thomas of DeeT's 70's Page for providing these clips.

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